Mobile applications have already penetrated every sphere of our lives and every business niche imaginable. Naturally, the appeal of mobile applications due to their market potential cannot fade away in the short term, at least until another great technology can replace mobile applications. But surprisingly, only a handful of applications in all niches really become a success and only a handful of applications in all niches make it a phenomenal success. So, what about the failure of other applications? What are the key factors responsible for the failure of millions of applications? Well, aside from the ill-conceived idea of the application and defects in development and design, many applications simply fail due to their shortcomings before and after launch.

I cannot give you the formula for success, but I can give you

the formula for failure. It is: Try to please everyone.

– HERBERT BAYARD SWOPE

Since most of us spend a considerable part of our daily time on mobile applications and they have an overabundance of options for each application niche, knowing their specific needs, priorities, preferences, and expectations becomes very crucial for application marketers. That is why each application must carry out an elaborate market study before starting an application project. Even when the application is ready for launch, a launch plan needs to be made based on the most appropriate marketing channels and message for your target audience.

Lost in a pre-launch campaign

Most application marketers focus mainly on post-launch application marketing techniques and measures, while the pre-launch campaign is completely lacking. This prevents the application from creating emotion and publicity right at the moment the application is launched. As the application is launched, there are already a considerable number of people looking forward to its application, which requires prolonged marketing efforts leading up to the application launch event. To create excitement and publicity prior to the application launch, a mobile application development company has several marketing options such as a social media campaign, search engine ads, video ads, email marketing campaigns, etc. In addition to online options, you can also reach a wider audience with traditional marketing options such as outdoor ads, print ads, media ads and promotional events.

Like a real-life retail business, it is remembered not only for its product offering but also for its service, support and customer friendliness, an application that provides a useful customer support system so that its valued users enjoy more interaction and loyalty than other applications. Major brands around the world are appreciated and popular for their customer-friendly support and services.